Mr. Roger Lye Fook Keong

Summary of Proficiency Roger has over 30 years of business management experience in a corporate environment and is currently involved in a trading business, exporting F&B related products as well as providing advisory services to both International FMCG organisations & local companies, particularly SMEs. This is in line with the ERA mission of supporting SME development locally and regionally. Projects for international organisation includes identifying and recommending F&B distributors for Malaysia and various international markets. For local Malaysian SMEs, projects include business strategy realignment, re-branding and logo development, mentoring & training management team. Roger can provide similar advisory and training services to organisations particularly SMEs in FMCG industry.

Professional Experience

• Current Trading Business Owner & FMCG Business Consultant
• 2 years National Business Development Manager – Nestlé Products Sdn. Bhd. (FMCG)
• 12 years 6 months Business Manager Exports – Nestlé Manufacturing (M) Sdn. Bhd. (FMCG)
• 4 years 6 months Group Export Manager – Network Foods International Ltd. (FMCG)
• 1 year Regional Marketing Manager – Schwartau Far East Sdn. Bhd. (FMCG)
• 2 years Regional Commercial Manager – Pacific Inter-Link Sdn. Bhd. (FMCG)
• 6 months Country Manager – UPS Malaysia Sdn. Bhd. (Logistics)
• 12 years 6 months Various Management Positions – DHL International Ltd. (Logistics)