Mr. Cheah Yoke Fong

Mr. Cheah Yoke Fong

Fast Moving Consumer Goods (FMCG) /Media

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Professional Profile

Summary of Proficiency
  • Results driven professional with strong background in General Management, Sales, Marketing/Distribution, Media Relations/Advertising/Communication,Logistics/Supply Chain, Dealer/Distributor Management and Modern Trade Management.
  • Over 30 years hands on experience in the FMCG and Media Industry in Malaysia. Good understanding of the industry, business and trade environment. Experienced acquired whilst working with top industry leaders ( Nestle Malaysia, Diethelm Malaysia Sdn Bhd, and BERNAMA ( Malaysia National News Agency).
  • Excellent track record of achieving business growth, market share and profits through strategic focus, innovative execution/implementation, team alignment and employee engagement in challenging market environments.
  • People oriented leader. Builds strong Corporate Culture and Employee Commitment.
  • Entrepreneurial spirit, decisive and innovative with keen sense of urgency and passion for success.
Professional Experience

  • Current FMCG/Media Business Consultant (2018 – present).
  •  21 years Nestle Malaysia (various management positions 1980-2001)
  • 9 years Diethelm Malaysia Sdn Bhd ( Senior General Manager 2001-09)
  • 6 years BERNAMA (National Sales Manager 2009-2015)
  • 2 years Bubu Resort, Pulau Perhentian ( Sales /Marketing Director 2016-18)

Education

> :
B. Econs (2nd Class Upper Hon), UKM, Malaysia, 1980
> :
(KU Leuven), Belgium, 1982

Core Competencies

✔️ :
Sales and Marketing Management.
✔️ :
Distribution, Warehousing & Logistics.
✔️ :
Media/Advertising & PR Communications
✔️ :
Distributor/Wholesaler & Modern Trade Management.
✔️ :
General Management & P& L Accountability.

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    Last Update

    June 16, 2020