An invitation was extended to ERA inviting members to attend a talk on the above interesting topic. This was organised by a group of organizations focusing on International trade and e-commerce and the notable companies conducting the talk included e-Business portal, their Malaysian representative CBSA, the International Business Association (IBA) as well as the Tax Director of KPMG.

One of the Speaker is non other than an ERA Life Member Mr A.B Teoh (also an IBA Board Member), who is specialise in Lecturing and Mentoring SMEs on the subject of Export and International Business Development.


The seminar started off with the introduction of CBSA and presenting the landscape of e-business as a key channel for the current business environment.

This was centered on the e-business evolution and the available business tools that companies can use to explore the International market. and CBSA as their local agent briefed the participants on the available service that especially SMEs can enroll assistance to develop the global market




Mr AB Teoh presented his paper on the “12 STEPS of EXPORT” which he developed and written a book on, over the many years when he was a hands on practitioner working for various industries especially doing International Business. He continues to focus on this passionate topic of his by imparting knowledge by lecturing in the APIT University.  Mr. Teoh has also conducted many Seminars on Exports under the auspices of MATRADE and is now a seasoned authority on this topic acknowledged by many SMEs under MATRADE’s mentoring program.

The ERA team at the seminar included in the picture is ERA President Dato’ Peduka Yong, A.B Teoh, Mr & Mrs Rubin Gan, Roger Lye (author) and CS Yong (not in this picture)


This article is contributed by Mr. Roger Lye

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